Month: July 2025

Marketing that builds leads is not the same as marketing that builds a brand. One drives action. The other builds trust, authority, and staying power. In my first founder musing, I unpack the difference, and why we need both (just not always at the same time).

This wasn’t a rebrand. It was a recalibration. The moment ko&co shifted from coworking space to a brand-led workhub – complete with full brand and marketing support – for small businesses and solopreneurs who are done doing it all alone.