Day: August 30, 2025

Name: ko&co workhub
Address: Level 1, 43–49 Buckhurst St, South Melbourne, VIC, 3205, AU
Telephone: +61 03 9997 1800
Price range: $$

Kendra Overall, founder of ko&co workhub, sitting barefoot in a mint green armchair, sipping coffee and smiling toward the camera, with exposed brick wall in the background. Text overlay reads: “ko&co wasn’t built for everyone. It was built for someone.”

Belong here

ko&co wasn’t built for everyone. It was built for someone.

August 30, 2025 By Kendra

Before you build your brand, you need to know who you’re building it for. In this founder’s musing, I unpack how clarity, empathy mapping, and real audience insight shaped ko&co workhub. I didn’t start with logos, colours, or coworking trends, I started with people. And built a brand for humans, not generic segments.