Author: Kendra

Hi, I’m Kendra — founder of ko&co workhub and Kendra Creative. I write about brand strategy, coworking culture, and building businesses that work with clarity, connection and creative courage.
Two women laughing together at ko&co workhub in South Melbourne, standing in front of an exposed brick wall, showing authentic coworking connection
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Anchor in: why one desk can change everything.

September 23, 2025 By Kendra

What if the thing your business really needs isn’t better WiFi or more flexibility… but one desk?

That’s how Anchor was born at ko&co. Not from a business plan, but from a conversation over wine with my best gal and first member, Monika.

She said, “I’d work better if I had a desk that was mine.”

And in that moment I realised: she wasn’t asking for furniture. She was asking to be anchored. To have rhythm. To belong.

That single nudge changed what ko&co has become.

Kendra Overall, founder of ko&co workhub, sitting barefoot in a mint green armchair, sipping coffee and smiling toward the camera, with exposed brick wall in the background. Text overlay reads: “ko&co wasn’t built for everyone. It was built for someone.”
Belong here

ko&co wasn’t built for everyone. It was built for someone.

August 30, 2025 By Kendra

Before you build your brand, you need to know who you’re building it for. In this founder’s musing, I unpack how clarity, empathy mapping, and real audience insight shaped ko&co workhub. I didn’t start with logos, colours, or coworking trends, I started with people. And built a brand for humans, not generic segments.

Kendra Overall - Founder of ko&co workhub. Blog and musings, volume1. marketing for leads versus marketing for brand
Grow with us

Marketing for leads versus marketing for brand?

July 16, 2025 By Kendra

Marketing that builds leads is not the same as marketing that builds a brand. One drives action. The other builds trust, authority, and staying power. In my first founder musing, I unpack the difference, and why we need both (just not always at the same time).