You weren’t meant to do this alone.
Running a business, leading a team, working remotely — it can feel lonely. But it doesn’t have to be isolating.
At ko&co workhub, belonging isn’t a perk. It’s the point.
From impromptu hallway chats to structured events, community partnerships, and those shared moments that remind you why you’re here, this is where the solo in solopreneur or the remote in remote worker doesn’t mean you’re on your own.
We bring together founders, creatives, and small teams who show up not just for their own work, but for each other. The people beside you might become your clients, collaborators, coffee-run crew, or your next work wife. They’re the ones who get what it’s like.
This is the community behind the work.
Before you build your brand, you need to know who you’re building it for. In this founder’s musing, I unpack how clarity, empathy mapping, and real audience insight shaped ko&co workhub. I didn’t start with logos, colours, or coworking trends, I started with people. And built a brand for humans, not generic segments.
Dear 9 to 5, we need to talk. You were built for fax machines. We’re building for freedom. This is the start of something different. Read the manifesto.
On launch night, our little coworking space in South Melbourne turned into something big: a full house of solopreneurs, creatives, supporters and friends.
All gathered to celebrate ko&co workhub’s beginning. There were no speeches (okay, just one), just sips, snacks, and a whole lot of soul.
Here’s how it all came to life, and why it matters.
ko&co workhub in South Melbourne—an intentionally designed coworking space built as a living brand.
More than desks and Wi-Fi, it’s a place shaped by strategy, story, and soul—where everything from the name to the light switch was created to support the way bold small businesses actually work.
Not all coworkers are created equal. Whether you’re escaping your home office, dodging café chaos, or craving community, this blog helps you find your work style—and see how the ko&co workhub setup fits. Designed for real people, backed by science, and built for flexibility in the heart of South Melbourne.
It started with a feeling (and a few too many Teams meetings at the kitchen bench).
ko&co workhub is now officially open—a new coworking space in South Melbourne built for small business owners who are done working alone and ready to plug into something better. Here’s the story behind the space—and why we built it for you.