Letters & Lattes Blog

Brand strategy, marketing and modern work — from inside ko&co workhub.

Dear 9 to 5 — we need to talk.

Letters & Lattes is where brand strategy meets real life. It’s where we unpack what makes marketing meaningful, how visual communication builds trust, and why clarity will always beat chaos.

Written from inside ko&co workhub, a boutique brand and coworking hub in South Melbourne. Our letters explore the intersection of brand, creativity and community for founders and small businesses who want to work better, not harder.

It’s the art, science and practicalities (and occasionally, mess) of building brands.

Somewhere between the bowling alleys and discount wars, coworking lost its way. It was never meant to be about perks — it was about people. When marketing chases noise, brands lose meaning. And when coworking becomes a real estate play, it forgets what made people care in the first place. At ko&co, we’re bringing the brand — and the belonging — back. Clarity. Creativity. Community. Built for small businesses who want to belong, not just book a desk.

Coworking isn’t about Kombucha. It’s about connection and work.

Somewhere between the bowling alleys and discount wars, coworking lost its way.
It was never meant to be about perks — it was about people.

When marketing chases noise, brands lose meaning. And when coworking becomes a real estate play, it forgets what made people care in the first place.

At ko&co, we’re bringing the brand, and the belonging back.

Clarity. Creativity. Community.

Built for small businesses who want to work and belong, not just book a desk.

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October 30, 2025
Two women laughing together at ko&co workhub in South Melbourne, standing in front of an exposed brick wall, showing authentic coworking connection

Anchor in: why one desk can change everything.

What if the thing your business really needs isn’t better WiFi or more flexibility… but one desk?

That’s how Anchor was born at ko&co. Not from a business plan, but from a conversation over wine with my best gal and first member, Monika.

She said, “I’d work better if I had a desk that was mine.”

And in that moment I realised: she wasn’t asking for furniture. She was asking to be anchored. To have rhythm. To belong.

That single nudge changed what ko&co has become.

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September 23, 2025
Kendra Overall, founder of ko&co workhub, sitting barefoot in a mint green armchair, sipping coffee and smiling toward the camera, with exposed brick wall in the background. Text overlay reads: “ko&co wasn’t built for everyone. It was built for someone.”

ko&co wasn’t built for everyone. It was built for someone.

Before you build your brand, you need to know who you’re building it for. In this founder’s musing, I unpack how clarity, empathy mapping, and real audience insight shaped ko&co workhub. I didn’t start with logos, colours, or coworking trends, I started with people. And built a brand for humans, not generic segments.

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August 30, 2025
Kendra Overall - Founder of ko&co workhub. Blog and musings, volume1. marketing for leads versus marketing for brand

Marketing for leads versus marketing for brand?

Marketing that builds leads is not the same as marketing that builds a brand. One drives action. The other builds trust, authority, and staying power. In my first founder musing, I unpack the difference, and why we need both (just not always at the same time).

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July 16, 2025
Kendra Founder and community manager ko&co workhub We didn’t just launch a coworking space, we created a workplace that feels like it gets you. A place where you and I can work alone, but not feel alone.

Better workdays, better headspace

Coworking doesn’t just change your schedule—it can change your headspace. From loneliness and blurred boundaries to focus, flow, and genuine connection, here’s why the right workplace can do more than help you tick things off your list.

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June 18, 2025
Grazing table at ko&co workhub launch night with digitally illustrated brand artwork in the background

Sips, snacks, and the launch of something special at ko&co workhub

On launch night, our little coworking space in South Melbourne turned into something big: a full house of solopreneurs, creatives, supporters and friends.

All gathered to celebrate ko&co workhub’s beginning. There were no speeches (okay, just one), just sips, snacks, and a whole lot of soul.

Here’s how it all came to life, and why it matters.

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June 14, 2025

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