Dear Small Brand

Your owner has built something good. The problem is, you haven’t always helped them.

Somewhere between the website, the socials, the offers, the Canva templates, the visual identity, the new ideas, and the general reality of running a founder-led business, things can start to feel a little patchy.

And quite frankly, it’s time to step up.

Dear Small Brand is where I write about the curious things that sit underneath strategic branding and design: the thinking, the patterns, the identity shifts, and the occasional uncomfortable truth.

Because brands shouldn’t just look good.

They should make sense and work hard for the business behind them.

P.S. Some earlier letters come from the days when ko&co was also a coworking hub. They’re part of our brand story.